Using Greens to Meet the Demands of Burger Lovers

Burger Lovers Want Nutrition

Customers think better-for-you burgers should be nutritious with vegetables and high in protein.¹

Burgers can often be perceived as a cheat-day treat, but searching for nutrition in the American favorite isn’t so far-fetched. In fact, 62% of customers favor a burger build made with vegetables as well as meat.¹ Topping your patties with the right amount of greens can add important nutrients, like:

• Antioxidants to boost immunity
• Fiber to help with gut health
• Calcium for bones and muscles
• Potassium for cardiovascular health
• Vitamins and minerals

Many people say that even with added nutrients and vegetables, burgers should still be flavorful.¹

Even with the extra goodness of greens, burgers need to retain that classic craving-quenching taste. And with so many unique flavors of different greens, plus an essence of freshness, the taste of your final build can easily be enhanced rather than diminished. Find the right flavor profile balance of your burgers by focusing on the taste of each type of green:

Iceberg:
Slightly bitter

Arugula:
Nutty and peppery

Kale:
Bitter, earthy and nutty

Red Leaf:
Mildly bitter

Romaine:
Mildly nutty

Butter:
Sweet and buttery

Artisan:
Mild to very bitter

Mizuna:
Slightly bitter

Kalera:
Somewhat sweet

Frisée:
Moderately bitter and peppery

Use Greens to Help Customers Reach Health Goals

40% of consumers are trying to eat healthier. ²

If you’re a restaurant owner, you already know that people are always trying to find new ways to work healthier foods into their meals. While greens stacked up on top of a patty is an obvious choice, there are a few other ways to help them achieve these goals.

Try substituting greens in place of carb-filled buns. Using a fresh, crispy leaf of lettuce as a carrier brings a healthy crunch to a tender patty. And while fries can be incredibly impressive, you can offer greens as a side salad instead.